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MTNL Ads enables organizations to create Email advertisement campaigns for their Products/Services and display them to users.

1. Can I show the advertisement based on location?

No. With MTNL Ads, advertisement is primarily aimed at upscale Mumbaikars.

2. What kind of advertisements can be created?

MTNL Ads is intended to be an affordable and credible platform for reaching out to upscale consumers, in both household and business domains. Advertisements must:

  • be suitable for viewing by public
  • conform to the advertisement laws of India
3. What kind of advertisements cannot be created?

Advertisements cannot directly or indirectly promote

  • Gambling
  • Pornography
  • Pyramid marketing
  • Scams
  • Hate
  • Piracy
  • Drugs
  • Products or Services or Organizations competing directly or indirectly with MTNL
4. How Can I measure the effectiveness of MTNL Ads campaign?

MTNL Ads Control panel provides tools to measure your performance metrics (like CPC, CPM) as well as graphical reporting to see the short-term effectiveness of your campaign.

5. Can I show advertisements only to users of specific domains?

No.

6. How does CTR (Click Thru Rate) of Web Advertising compare to MTNL Ads?

Let us divide Web advertising to two categories

  1. Search advertising: In this type, your advertisement appears only when client searches for something specific.
  2. General advertising: In this method, your advertisement appears on Web pages that may or may not be related to your product/service category.

Therefore, in Web advertising CTR depends on:

  1. Category of product/service
  2. Advertisement content

For the same campaign run on MTNL Ads,

  1. CTR is more than 'General Advertising' - because you are aware of your target customers.
  2. CTR is less than 'Search Advertising' - because customer directly clicks on the link and intentionally visits your site.
  3. 7. How does CPC (Cost Per Click) of Web Advertising compare to MTNL Ads?

    Let us divide Web advertising to two categories:

    1. Search advertising: In this type, your advertisement appears only when client searches for something specific.
    2. General advertising: In this method, your advertisement appears on Web pages that may or may not be related to your product/service category.

    Therefore, in Web advertising CPC depends on:

    1. Category of product/service
    2. Advertisement content

    For the same campaign run on MTNL Ads,

    • CPC is comparable (more or less the same) to 'General Advertising'
    • CPC is much less than 'Search Advertising' for competitive areas.
    • CPC is comparable (more or less the same) to 'Search Advertising' for non-competitive areas.
    8. Does MTNL Ads offer a CPC model pricing?

    No.

    9. Why doesn't MTNL Ads offer a CPC model pricing?

    It is important to understand that while MTNL Ads has many similarities to Web Advertising, it is fundamentally different. Some of the reasons for not offering CPC model for MTNL Ads are:

    • Web advertising is in HTML format, which are clickable. In MTNL Ads, advertisements are added to emails. Some of the emails may be in HTML format (which are clickable), and some of emails may be in text format.

      MTNL Ads link that appears in HTML mails are clickable and we can track. If a customer manually copies the URL from MTNL Ads and pastes in their browser, we cannot track the clicks.

    • In web advertising, one impression can generate only one click. However, in MTNL Ads, a single impression can generate multiple clicks.
    • In web advertising, when a click is generated, the campaign is still active and therefore the advertiser can be billed.

      In MTNL Ads, an advertisement can generate clicks long after the campaign has ended and it would not be feasible to bill advertiser at that point of time.

    10. What kind of fraud protection does MTNL Ads have?

    MTNL Ads assures that your Advertisement is not charged unless it is delivered to end users. Fraud detection is a set of actions/measures we take to make sure that you are not charged unduly. Fraud protection includes:

    • Rejecting SPAM and Virus emails SMTP level itself. This means that your advertisements will not be added to any SPAM/Virus email that will not reach the client (or) client is likely to delete without even seeing.
    • If an MTNL Ads email is bounced for any reason (including invalid user, over quota, etc.), your campaign is not charged for the Advertisement.
    • If MTNL mail users try to send SPAM, their email sending privilege is blocked and you are not charged for the advertisement appended to their emails.
    11. Do you have any partners to help me get stared with MTNL Ads?

    MTNL Ads has partners in multiple locations. These partners will meet you, learn about your product/services and create customized advertisements based on your requirements.

    Learn more about using partners to help you get started.